Our technology
See Xeno Projects
Partner tech.
We believe in innovation as a driver of transformation.
That’s why we work hand in hand with tech startups that bring unique value propositions to the hospitality and music industries, acting as strategic partners in their negotiation, implementation, and commercialization.
Revenue growth
This service gives promoters the opportunity to generate additional revenue through the sale of accommodation packages, earning commissions that are currently lost to OTAs. It also allows them to design exclusive, high-value, and fully customized packages to enhance the experience of out-of-town attendees.
All of this is complemented by an essential service backed by an expert logistics partner that guarantees quality, trust, and a distinctive value proposition for the event. The accommodation management offering can also be expanded to cover the needs of the production team and performing artists.
Hospitality powered by AI
AI-powered Influencer Marketing enables brands and events to optimize their campaigns with an unprecedented level of precision and personalization.
Through advanced algorithms, AI identifies the most suitable creators, predicts outcomes, measures real-time impact, and ensures that every action translates into tangible business value.
With this approach, AI optimizes brand marketing by leveraging influencers and creators who are already at the destination during the event days — eliminating travel and management costs for promoters, simplifying processes, and ensuring greater efficiency and ROI.
Tracking & analytics
We help music/sports events attract sponsors and implement a sponsorship measurement model that provides brands with greater clarity and confidence in their investment.
With this methodology, sponsors can accurately assess their ROI and optimize the impact of their activations — resulting in a stronger willingness to invest more, and more effectively, in the event.
We give support before, during, and after the event, assisting in every process to ensure comprehensive management and measurable results.
Guest identity view
We help hotels fix the “broken” view of their guests caused by fragmented booking channels such as OTAs, direct websites, call centers, and agencies. When data is scattered, the same traveler becomes multiple identities, repeat guests go unrecognized, and opportunities for personalization, loyalty, upselling, and remarketing are lost.
This keeps hotels dependent on OTAs and their costly commissions. We unify all information into a single 360° guest profile—history, verified contacts, spend, and preferences—through integrations, smart identity matching, and automated segmentation connected to existing hotel tools, helping teams activate data and drive revenue.
Solutions for hospitality
Through Drago Hospitality, our partner specialized in the investment, advisory, and commercialization of technological solutions for hotels, we collaborate with leading platforms that enhance revenue, operations, and guest experience.
We work with BEONx, a global revenue management solution used by Barceló, CoolRooms, LHW, and Casual Hotels; Le Room Service, an outsourcing platform for F&B services such as room service, catering, and breakfasts, implemented in Meliá and Room Mate; and The Wise Dreams, a platform developing AI-driven dynamic agent solutions in partnership with Amadeus.
We also partner with Booking Guru, a concierge outsourcing service that drives cross-selling opportunities for hotels, currently operating with Palladium Hotel Group, OD Hotels, Amàre, and others.
Some of our partner brands & projects in development
