I N D I G O

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WHERE CREATIVITY
TURNS INTO
PROFITABILITY

WHAT MAKES US DIFFERENT?

Indigo Brand & Media Consulting is a strategic brand and performance consultancy specialized in creating collaborative ecosystems that maximize brand impact and ROI.

Brands today need more than just visibility, they need intelligent strategies and high-value partnerships that expand their reach and engagement.
We act as the bridge between brands and new audiences, blending creativity, data and technology to craft and execute measurable, high-impact growth.

WE BELIEVE IN

STRATEGY IN ACTION

We don’t just plan, we execute. 

Our team develops clear, data-driven action plans based on market trends, analytics, and proven success stories. With an agile and results-oriented approach, we turn vision into impact.

BUILDING ECOSYSTEMS

We identify synergy opportunities between brands, fostering long-term partnerships that create authentic, high-value industry connections. Our market knowledge allows us to effectively match brands with their target audiences.

CREATING VALUE CONNECTIONS

We go beyond transactional relationships, building strategic alliances based on shared goals, trust, and mutual growth. Our focus is on tangible results and strong brand positioning, ensuring brands remain relevant and competitive.

Accelerating growth through strategy & collaboration

INDIGO BMC

What do we do?

We develop and position brands to reach wider audiences through strategic work in music, hospitality, and sports. We support businesses with international growth potential, create high-impact partnerships, and execute results-driven projects backed by consultancy. Our approach includes solid ROI models and AI-powered visual analytics.

(01)

ADVISORY

  • Brand and marketing strategic consultancy.
  • Support for senior directors and CMO in the hospitality industry.
  • Advice for boards of directors and management team.

(02)

PARTNERSHIPS

  • Negotiation and activation of sponsorships.
  • Brand partnerships.
  • Business-oriented co-branding initiatives.

(03)

  • On/off media planning.
  • Branding, PR and performance campaigns.
  • Creation of audiovisual advertising content.

(04)

STRATEGY

  • Auditing, design and execution of strategic and brand marketing plans.
  • Analysis of brand health and brand positioning.
  • Market Analysis, target and channel strategy.

(05)

TECHNOLOGY

  • Consulting for technology startups in the hospitality sector.
  • Support in the implementation of technological solutions.
  • Specialization in dashboard development.

(06)

  • Talent negotiation and booking.
  • Project management for music/entertainment events.
  • Creative ideation and development of musical proposals for the hospitality business.

OUR PURPOSE

Industry focus

At Indigo, we specialize in these three dynamic industries that demand not only creativity but also strategic precision to engage audiences in meaningful ways.

With our deep industry knowledge and extensive network, we help brands navigate these fast-paced environments, unlocking opportunities for collaboration, innovation and measurable growth. Whether it’s enhancing fan experiences, amplifying brand presence at global events, or driving engagement in the travel and hospitality space, we craft strategies that deliver real impact.

MUSIC & ENTERTAINMENT

Music festivals, day and night clubs, artists, record labels.

SPORTS & EVENTS

Sports properties/clubs, elite athletes, sporting events.

TRAVEL & HOSPITALITY

Hotel groups, investment funds, hospitality operators.

Let’s build the future of brand connections together.

How We Work

Our services

We provide end-to-end solutions tailored to each brand’s objectives, budget, and timelines, assembling customized high-performance teams by selecting the best collaborators and partners for each initiative.

01

Brand Strategy & Development

Strategic frameworks define positioning and market direction, while brand identities evolve through crafted narratives, visual coherence, and consistent value-driven communication.

02

Brand Partnerships & Negotiation

High-impact alliances connect brands with new audiences, and negotiation expertise secures profitable agreements, building long-term value through strategic opportunities.

03

Brand Tracking & Marketing Analytics

Performance metrics and advanced analysis reveal brand health trends, transforming data into actionable insights, enabling smarter decisions and maximizing ROI.

04

Project Management & Advisory Consulting

End-to-end coordination ensures seamless execution, while expert guidance supports strategic choices, offering clarity, direction, and long-term business vision.

Strategic thinking that drive cultural impact

See Xeno Projects

Our partner technology

We believe in innovation as a driver of transformation.

That’s why we work hand in hand with tech startups that bring unique value propositions to the hospitality and music industries, acting as strategic partners in their negotiation, implementation, and commercialization.

  • GatX

Revenue growth

This service gives promoters the opportunity to generate additional revenue through the sale of accommodation packages, earning commissions that are currently lost to OTAs. It also allows them to design exclusive, high-value, and fully customized packages to enhance the experience of out-of-town attendees.

All of this is complemented by an essential service backed by an expert logistics partner that guarantees quality, trust, and a distinctive value proposition for the event. The accommodation management offering can also be expanded to cover the needs of the production team and performing artists.

GatX web
  • LGN

Hospitality powered by ai

AI-powered Influencer Marketing enables brands and events to optimize their campaigns with an unprecedented level of precision and personalization.

Through advanced algorithms, AI identifies the most suitable creators, predicts outcomes, measures real-time impact, and ensures that every action translates into tangible business value.

With this approach, AI optimizes brand marketing by leveraging influencers and creators who are already at the destination during the event days — eliminating travel and management costs for promoters, simplifying processes, and ensuring greater efficiency and ROI.

  • MyBrandDash

Tracking & analytics

We help music/sports events attract sponsors and implement a sponsorship measurement model that provides brands with greater clarity and confidence in their investment.

With this methodology, sponsors can accurately assess their ROI and optimize the impact of their activations — resulting in a stronger willingness to invest more, and more effectively, in the event.

We give support before, during, and after the event, assisting in every process to ensure comprehensive management and measurable results.

MyBrandDash web
  • Visiona

Guest identity view

We help hotels fix the “broken” view of their guests caused by fragmented booking channels such as OTAs, direct websites, call centers, and agencies. When data is scattered, the same traveler becomes multiple identities, repeat guests go unrecognized, and opportunities for personalization, loyalty, upselling, and remarketing are lost.

This keeps hotels dependent on OTAs and their costly commissions. We unify all information into a single 360° guest profile—history, verified contacts, spend, and preferences—through integrations, smart identity matching, and automated segmentation connected to existing hotel tools, helping teams activate data and drive revenue.

  • TravelTech

Solutions for hospitality

Through Drago Hospitality, our partner specialized in the investment, advisory, and commercialization of technological solutions for hotels, we collaborate with leading platforms that enhance revenue, operations, and guest experience.

We work with BEONx, a global revenue management solution used by Barceló, CoolRooms, LHW, and Casual Hotels; Le Room Service, an outsourcing platform for F&B services such as room service, catering, and breakfasts, implemented in Meliá and Room Mate; and The Wise Dreams, a platform developing AI-driven dynamic agent solutions in partnership with Amadeus.

We also partner with Booking Guru, a concierge outsourcing service that drives cross-selling opportunities for hotels, currently operating with Palladium Hotel Group, OD Hotels, Amàre, and others.

TravelTech web

Technology as a cross-cutting theme.

meet our team

The experts powering our work

Iñaky Bau

Founder & Managing Director

Pepa Valverde

Creative director

David Ramón

Expert in digital marketing

Marta Blasco

Business development specialist

OUR NETWORK

Specialized services through our partners

We curate high-performance teams for each project, seamlessly connecting the right talent with the right opportunities.

We expand our reach and enhance our services through a trusted network of expert partners.

1. Events Production

Event execution varies by scale and complexity. Intimate experiences require agile coordination, while large productions demand multi-team alignment and high-impact planning.

Collaboration drives impact

Some of our partner brands & projects in development

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